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Ma Fatkum
A weekly roundup of the biggest business, marketing and local trending news, in a light tone.
The Marketing HubA space for creativityin Riyadh
Sessions, workshops and a podcast where marketers, founders and creators meet and open the closed doors.
Next session
Makhmakh: How do agencies plan for Riyadh Season?
A brainstorming workshop. You join a team and work on one question: how do agencies plan a campaign for Riyadh Season? Time is limited, then each team pitches its ideas to a panel.
7Oct
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What brings you here?
I’m
and I want to
Your pick as a marketer
Marketing Talk
Sessions with people who have done it in marketing, business and real estate. The whole story, what worked and what didn’t.
Two programs, each opens a door
Marketing Talk (Hadith Al-Taswiq)
Conversations with people who have lived it, across marketing, business and real estate, sharing their stories, challenges and lessons.
Learn moreMakhmakh
A brainstorming workshop: you get a topic and a set time, build ideas with your team, then pitch them to the judges.
Learn moreMakhmakh in 60 seconds
Try the workshop yourself: draw a topic, the clock starts, and type every idea you get before time runs out.
Your topic
- Press “Draw a topic” to start.
60
In the real Makhmakh you do this with a team and pitch to the judges.
Your ideas will land here.
One space, three layouts
40people
Round team tables and a screen on the platform everyone can see. This is the layout for workshops like Makhmakh.
Watch and listen
Episodes from the Hub studio: guests, stories and the hidden side of careers.
First episodes coming soon
We’re recording the first podcast episodes in the studio. Follow us on Instagram, or come and be a guest on one.
Between sessions
Follow us on Instagram
Weekly
Expert View
An expert’s take from any field, always seen through a marketing lens.
Between sessions
Beyond the Ad
We break down an ad, campaign or idea with a voice-over and our marketing take.
Marketing Tips
Weekly
Marketing Tips
An idea-packed post that challenges a common marketing belief and explains the real thinking behind it.
Weekly
Tafshan?
Weekend picks: a restaurant, a café, an event and a place to visit.
New here? The names, explained
Our programs have Arabic names. Here is what they mean and what happens in each one.
مخمخ
Makhmakh
Saudi slang for “really think it through”. Our brainstorming workshop: you join a team, get one real marketing question and a tight clock, then pitch your idea to a panel.
More about Makhmakhحديث التسويق
Hadith Al-Taswiq
“Marketing talk”. Open conversations with people who have done the work in marketing, business and real estate, and are willing to say how it really went.
More about Hadith Al-Taswiqطفشان؟
Tafshan?
“Bored?” Our weekend picks on Instagram: a restaurant, a café, an event and a place to visit in Riyadh.
Got a story worth telling?
We’re looking for people with real experience, experts and creators to speak at our sessions and on our podcast.
- Podcast guests
- Marketing Talk speakers
- Makhmakh judges
- Anyone with a story worth telling
What you might ask
Didn’t find your answer? Write to us
What is The Marketing Hub?
A marketing community and event space in Al Yasmeen, north Riyadh, run by UP Marketing Group. We host talks and brainstorming workshops, record a podcast, and rent our studio and hall to brands, agencies and creators.
Where is it?
Anas Ibn Malik Rd, Al Yasmeen, Riyadh 13326. Open it in Google Maps for directions.
Can anyone come to your events?
Yes. The room is usually a mix of marketers, founders, creators, students and fresh graduates. Some sessions are free and some are paid, with online payment through MyFatoorah.
Are the sessions in English?
Mostly in Arabic, and some are in English. If you want to check a session before you register, ask us.
Can my agency or brand rent the space?
Yes. Organizations book the hall and studio for launches, panel talks, team workshops, podcast recordings and content shoots. Send your date through the booking form.
Is there a podcast studio for hire?
Yes. The studio has cameras, sound and lighting, and an operations and filming crew is available on request.
How many people does the hall hold?
Up to 40 in a workshop layout.
How do I speak at a session or sponsor one?
To speak, apply on the Be our guest page. For sponsorship and partnerships, use the contact page.
Come help us build a bigger space for creativity
Join a session, book the space for your event, or be our guest.